Mojo Set Texts
Mojo Set Text Mojo is a serious 'classic rock' magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the 'baby boomer' generation - they were the first generation to have disposable income after the war. They were able to enjoy music/festivals/ concerts In terms of media industries, mojo is a good example of diversification It is a product with a clear audience dress - engaging the passion of music fans who consider themselves sophisticated - this is reflected in a consistent media language house style Target Audience - Demographic Serious music fans Mojo's demographic is 83.5% male 65.1% of the demographic are 39-55 years old (with a mean age of 41) Mojo targets a niche audience (not mainstream) 72% ABC1 (on the NRS Social Grade) Pink Floyd An English Rock Band Formed in 1965 They achieved international fame through their Psychedelic Music (Rock music influenced by or a representati...