Camera Work and Editing In Music Videos

Camera Work and Editing In Music Videos

Camera Work

• As with any image text, how the camera is used and how images are sequenced will have a significant impact upon meaning.
• Camera shots and angles will create meanings for the audience of a music video and can be used to emphasise messages in the song or suggest qualities in the performer.

Editing

• Though the most common form of editing associated with the music promo is fast cut montage, which makes many of the images impossible to grasp on first viewing (thus ensuring multiple viewing), there are videos which use slow pace and gentler transitions to establish mood.
• This is particularly apparent for the work of many female solo artists with a broad audience appeal, such as 'Adele'.

1. How many shots on average are there in a music video?

    It depends on the style and genre. between 1 and hundreds

2. How long do you think the average shot length is for a music video?

    0.3 - 5 seconds is quite a long shot length!

3. What could affect the length of a shot in a music video? *audience viewing* Give an example.

    If there is a montage of extremely fast paced shots, then the audience will re watch it to try and        make sense of it. this will result in more views, more social interaction and potentially result in more sales for the song.

Artist/Song

Taylor Swift- We are never getting back together 

Direct Message?

It could be showing that you don't need to be in a relationship with someone when they keep insisting and you don't want to. Taylor also dresses the audience with direct eye contact. This emphasises her point.

Singing/ Artist Movement

Taylor Swift was lip syncing throughout with occasional stops for acting. She is followed around   and joins a band of people dressed up like animals for some parts.

Camera Movement

The handheld camera moves around the house and different locations with her using different angles zooming in and out for example close up shots at the beginning.

Editing

Not much is done with the editing as most of the interesting angles and shots come from the camera angles. However, it seems like this music video may still have a few separate shots edited together in a way to make them appear as one shot.

foo fighters the pretender
coldplay yellow

uptown funk
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