'Goodwin's Theory Of Music Videos'


In what ways can 'Goodwin's Theory Of Music Videos' be applied to 'Mark Ronson - Uptown Funk ft. Bruno Mars'?


There are several elements of Goodwin's theory found in the 'Uptown Funk' music video.
One being notions of looking. Elements of objectification and voyeurism are found when the focus of the video is put upon women's legs before their faces are shown.  This is conforming to the elements of objectification because they're being reduced to their legs and not as a person. This is also a form of voyeurism as members of the audience may find pleasure from looking at women's legs (especially as their objectification is also sexualising them). Therefore, the 'Notions Of Looking' part of Goodwin's theory applies to this music video.

Conventions such as 70's/80's style suits, sunglasses, camera angles like when the men are being looked up at and 'Michael Jackson' inspired dancing represent this music video as an old school,
pop-rock, acid jazz, jazz funk genre. This could also be a form of intertextuality because the video makes reference to the 70's/80's era, and artists of the time such as 'Sly and the family stone' and 'Michael Jackson'.

Comments

  1. JCoSS Media Dept24 January 2018 at 01:01

    *INT LESSON*

    This is a brilliant initial paragraph - the terminology and analysis is of a very high level, well done!

    We will continue to look at Goodwin's theory in future lessons.

    ReplyDelete

Post a Comment

Popular posts from this blog

Front Cover Analysis

Image
Front Cover Analysis The 'Top Pops' magazine's main image is of Rita Ora. She's a famous pop singer, so her presence in this magazine come's to no surprise. The photo is a close up of her upper body to her face; however most of her body is covered by text or other images making her face the most clear and emphasised part of her body. This is probably because her face is most likely the most recognisable feature of her.       The rest of the cover is filled with more images and text, therefore the designers must have wanted the whole of the cover to be full of different aspects that draw in the audience, without 'wasting space' on things that wouldn't necessarily interest the target audience. Usually if more of her body was shown, it could be used as a form of voyeurism, interesting an audience for that cause. However, the bright colours, fun fonts, young/girly slang lang and smiling celebrities on this cover te...
Read more