Purpose And Styles Of Music Videos


Purpose And Styles Of Music Videos

  • Music Videos are an important promotional tool for marketing performers and their music.
  • They help to create the 'star image' for a new performer (EG. Lana Del Ray)
  • They adapt or develop the image of a more established artist (Eg. Rihanna)
  • Music Videos are used to interpret and anchor the meaning of a song and to entertain the audience.
  • Iconography indicates the genre of music and the style of the performer.

Different Styles

-Performance: One Direction- what makes you beautiful/ Lady gaga- telephone?     ( close ups of the performer, direct address to engage the audience, different outfits.



 -Narrative: Katy Perry- thinking of you/ david guetta- titanium  (A story is created, sometimes the lyrics don't match the visuals at all. Sometimes the artist doesn't feature at all and there are just actors. Enigma codes.


 -Conceptual: They are based around an idea or image e.g. lady gaga 'bloody mary'/ REM 'everybody hearts' and OK 'here it goes again'

-There can also be a combination of more than one of the above eg. '30 seconds to mars'








Comments

  1. JCoSS Media Dept25 January 2018 at 01:19

    Good job - please embed each music video within this blog post so that you can see the different styles.

    ReplyDelete

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