Music Video Theory

Male Gaze Theory Written by Laura Mulvey  


ALL Media products (film, TV, magazine, video games) are made for heterosexual males. Women's costumes are often tighter, shorter and more revealing. 









The Uses And Gratifications Theory Written by Bulmer and Katz


  • Information- To learn about the world we live in
  • Personal Identity- To IDENTIFY with a star
  • Personal Relationships- With each other: using the media as a talking point to build friendships     EG. "Did you see east enders last night?"                                                                                       -With the media: building a 'relationship' with a celebrity. E.g. Kim Kardashian watching her show, follow her on twitter, buying her branded products.
  • Entertainment- To fill time/ escape from normal life


Music Set Texts
  1. The Vamps- Somebody To You ft. Demi Lovato 
  2. Little Mix- Black Magic








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