Mojo Set Texts


Mojo Set Text

  • Mojo is a serious 'classic rock' magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the 'baby boomer' generation - they were the first generation to have disposable income after the war. They were able to enjoy music/festivals/ concerts
  • In terms of media industries, mojo is a good example of diversification 
  • It is a product with a clear audience dress - engaging the passion of music fans who consider themselves sophisticated - this is reflected in a consistent media language house style


Target Audience - Demographic

  • Serious music fans
  • Mojo's demographic is 83.5% male
  • 65.1% of the demographic are 39-55 years old (with a mean age of 41)
  • Mojo targets a niche audience (not mainstream) 
  • 72% ABC1 (on the NRS Social Grade)



Pink Floyd

  • An English Rock Band
  • Formed in 1965
  • They achieved international fame through their Psychedelic Music (Rock music influenced by or a representative of psychedelic drug culture (which is centred around perception-alterinf hallucinogenic drugs)
  • Pink Floyd originally had 4 members 
  • The band consisted of 
  • Pink Floyd was based in London 
  • Their album cover for the album 'The Dark Side Of The Moon' became extremely famous, even to this day being printed everywhere, all over merch.

Sex Pistols

  • English Punk Rock band
  • Formed in 1975
  • They were responsible for initiating the punk movement
  • Punk Rock has generally short or fast paced songs
  • They inspired many following punk and rock musicians
  • Their punk fashion rebelled against the attitudes of the 1960's towards fashion and peace.
























Comments

  1. JCoSS Media Dept3 October 2018 at 08:50

    On the whole this is good and you have set out the important target audience notes clearly - ensure that you are confident with who the TA is.

    You haven't quite completed your 5 facts about each artist...

    ReplyDelete

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