History Of The Press And Bauer Media

History Of The Press And Bauer Media 

• Bauer is a Conglomerate 
• Mojo is published by Bauer Media 
• Conglomerates like Bauer and Hearst Communications are still primarily print publishers with some associated television and radio 
• This company owns over 600 magazines, including two other UK magazines (Q and Kerrang)
• The company has diversified the MOJO brand, offering mojo4music.com online in order to reduce the risk of only operating in one media form.
• The company is itself diversified, with ownership of magazines, websites, radio stations and music television channels, which may help protect it from declining audiences for magazines. 

1950's/60's

• Largely uncritical of musicians' output, everything was always good!
• Tje content was mainly charts and singles, gig listings
• Changes in society in the 1960's and the arrival of the beatles and the rolling stones, drug culture in the 1960's changes the nature of music and music writing

• The New Musical Express was first published in 1952

• Rolling Stone was created in the 1960's, a fortnightly publication which contained a mixture of current affairs, celebrity interviews and coverage of he music industry, it's appeal was n the way the journalists dressed the youth audience. 

1970's

• Early 1970's, glam rock came to popularity
• Queen, sweet, must, slade and t-rex were popular
• Prog rock like Emerson Lake Palmer and Pink Floyd
• Music was still largely uncritical; of groups until the Prog Rock bands began to spend too much money on staying, lighting and lasers etc...
• Magazines were unbiased regarding music and musicians (uncritical)

NME

• NME changed its style to meet punk head on.
• New writers were recruited from the magazine's own readership, with ads like 'wanted: hip young gun slingers'. Julie Burchill became a top NME reporter overnight
• AKA... NME recruited their fanbase to write articles... because they know the audience bettie than anyone. However this could be problematic astray did not has much experience, and of course they would be very biased. 
• It started to write about more 'serious' issues such as politics, phisosophy etc... rather than just music
• Musicians' papers such as Melody Maker take about 'proper music' 

1978

• Smash Hits launched a new glossy magazine catering for a younger audience in a smaller magazine format. Its focus was on 'trivia', favourite colours, food, pop musicians' lifestyles, etc...
• It included polls, letters, surveys, fan club information - keeps in touch with readership - what do they want? Lyrics, posters, free gifts on the covers  etc...

Late 1970's - Early 80's

• Style in pop music became more important than content: makeup, clothes, the video, fashion and hair. 

1980's

• Independent music labels wanted their own voice and began producing gfanzies. These fancies were often typed photocopied and distributed at concerts or by subscription.
• Despite the handmade appearance, this encouraged a whole new generation on writers, photographers and cartoonists ago contribute.
• Magazines became much more about style and image. 
• Artists began to experiment with their style and the design of the magazine was very experimental e.g... in the fonts, layouts etc...

1990's

• MTV was born
• 1993 was the birth of Mojo 
• New technologies began to emerge
• Misic videos became very popular
• This changed the way music was consumed
• More money as spent on the production of music video's rusher than the actual music 

1993- Mojo

• Debuted in the form of a magazine on the new-stands of Britain 1993
• The rough idea, in the words of founding editor Paul Du Noyer, was for something "that had the sensibilities of a fanzie and the design values of vogue".
• Was initially published by Emap, until january 2008 when Bauer Media took over. 

2000's

• People are famous for being famous, everyone in a band or with some talent assumes that they have the right to be rich and famous
• Daily newspapers feature pop stars and celebrities appear on daytime TV.
• There s limited music press, because everything is pop culture? 
• People access pop music press online, so there is a decline in physical copies

Is the promotion of music today driven more by the industry or the audience / readership? AKA is it lead by what the readers want or what the industry needs to promote. 

I personally think the promotion of music today is driven by both audience and readership. I think a lot of payed promotions such as sponsorships can be based purely on the readership, just to gain money from the promotion, however I think many or most promotions take into account the audience because the specific brand deal or promotion may also cater to that target audience; this would be a more effective way of keeping the audience, which overall gives the conglomerate more money.  

• Bauer Media used to have a radio station called Mojo Radio until it stopped in 2008. The music was based on the months copy of the magazine

www.bauermedia.co.uk- magazine examples:

Bauer Media Group is a diversified media conglomerate because....

Bauer Media Group is a diversified media conglomerate because of how diverse the genre's of magazines Bauer owns. From fashion, music, sport, cars to gardening, Bauer owns many magazines ranging a huge spectrum of interests. It is also diversified because of the range of target audiences. This is a result of the range of genres and it's almost as if Bauer owns a magazine for everyone. 

https://en.wikipedia.org/wiki/Bauer_Media_Group audience finder

Bauer Media Group is a globalised company because....

It is a conglomerate, which means it is a giant company that owns hundreds of magazines. These magazines can include more independent companies and larger more mainstream magazines like Mojo. Therefore, the large range of magazines Bauer Media owns can mean that it is globalised because the range of products Bauer Media offers can reach people from all over the world.
Bauer Media's magazines can also reach people of any age because of this huge range of brands it owns. Each magazine it owns will have a different target audience. Each individual target audience being towards a specific age group means that whilst the product is aimed at specific age groups, people from all over the world can enjoy it. 
Bauer Media also publishes their magazines all over the world, meaning that it is a globalised company.

Bauer media is also diversified because of the different products it offers and that they're distributed through many different media platforms. As well as magazines, it also owns many radio stations and tv stations :)