Mojo Representations

Mojo Representations 

Mojo Magazine 

• The front cover of this mojo magazine consists of very plain colours. Black is the main colour,  followed by white and grey, with the occasional pops of colour. A black and white close up of a male celebrity is on the main image. He has a very neutral, emotionless facial expression. Males are often represented as emotionless and strong people who could tolerate anything. This means that this is adhering to the dominant representation of men in the media, and the stereotype that men don't express emotion. 
• Only white men are shown in this front cover. This is representing rock music as a genre that only white men can take part in. This is interesting, since rock music emerged from blues, ragtime, gospel and jazz that originate from the African-American slaves in the 19th century. This is implying that white people are superior over other races and ethnic groups. Rock musicians are people we look up to, and if they are all represented as white, it begins to make the audience believe that the only people we can look up to are white. 
• Only men are mentioned or shown on this front cover. This could imply to the audience that men are supposidly 'better' at music, or the only people involved with rock music. 
• Representations of the lgbt community are absent on this front cover, none of the celebrities mentioned on the front cover were openly lgbt, and there are no implications towards homosexuality or fluidity with gender or sex. This could be suggesting that the rock genre is not a place for the lgbt community. It could be considered favouritism for cisgender, straight people. Lgbt people who believe that this is the representation shown, could find this very damaging and could feel exclusion from the rock music industry. However, including no reference to the lgbt community on a rock music magazine cover could be completely harmless. Mojo is telling the audience that the music is the main focus of this magazine. Interest in a celebrities personal life or identity is represented as unimportant. This is a great way of attracting an audience who are genuine music fans, possibly a middle aged audience as younger people tend to be more interested in a celebrity's looks or personal life. 

We Heart Pop Magazine (couldn't find a pic of the cover)

• This cover includes many pictures of celebrities. men and women are shown on the cover, however it is dominated by females, and the larger images are of female celebrities. This could be suggesting that female's are more involved in the pop industry. 
• The text on this cover talks about 'gossip', love, 'crushes', cosmetics, clothing and social media.    Light and dark pink is all over this cover, followed by lots of hearts and stickers. All of these things have almost nothing to do with the pop celebrity's careers. This suggests that the more important aspects of these people are the way they look, as there is no mention of their talents or personality traits and qualities. The repeated mention of clothes, cosmetics and attraction also propels this representation because the audience now links subjects regarding appearance to these celebrities. This is a form of objectification.
• One of the images is of the only male celebrity on this magazine cover. The coverline underneath his image reads as "30 questions ready steady, go". This tells us that the magazine will contain an interview or Q&A with him. This implies that his personality, his life and him as a person is an interesting and important thing to think about. None of the female pictures are followed by coverline's suggesting any remote interest in them as people. Therefore this magazine seems to be targeting the objectification at women. This representation is very damaging for the young female target audience. Readers might feel inadequate in their appearance, and that their appearance is the only thing that matters about them. 
• Multiculturalism is shown through the images on this cover. Celebrities of black, white, and mixed races are presented. They are mixed up together and all represented as completely equal. There is no mention of there race in the coverline's which tells the audience that race isn't something that matters and that everyone is equal. This is a really positive representation to the young target audience who will learn that we are all equals. 

Mojo Pink Floyd Magazine 

• The four members of the band are present on this cover's main image, however their faces are covered with a wash of multiple colours, blended into each other. Their faces being less clear implies a lack of importance in their appearance. However, their album is stuck on this cover as  a free gift.. this album cover is white and contrasts greatly to the purple/pink tones of the background and main image. This means that their representation is dominated by their music rather than their appearance. 
• The bright waves of colour on the background and am image give off a psychedelic reference and a sense of relaxation. This adheres to their genre of psychedelic punk rock. 
• The fact that each member of the band are shown at an equal size and with the same exposure, indicates equality and consistant levels of importance within the band. This can also adhere to the psychedelic punk rock genre as it seems as if they are all quite relaxed. 
• There are no people of colour shown on this magazine cover. I think one current stereotypical representation of the rock genre is that rock artist are all white .... think that people of colour have been excluded here because In the 1960's when Pink Floyd were most famous, racism was huge. People may have not wanted to pay to see people of colour as artists and performers. 
• long hair.... freedom with gender expression

• Only white people shown on this cover. This shows huge lack of diversity and representation of people of colour. Similarly to the 'Pink Floyd' Mojo magazine, i believe that the stereotype that rock artists are white occurred during times of extremely prominent racism. Therefore I do not necessarily believe that Mojo magazine actually believes that white people are more successful. 
• Bright yellow and pink are seen on this cover. pink is stereotypically represented as feminine in the media. A magazine with pink on the cover usually suggests a target audience towards young girls, however Mojo has decided to challenge that stereotype by incorporating these colours on this cover. This suggests acceptance of diversity in gender expression and gender roles. It also conforms to the Punk Rock genre by having these controversial colours typically being seen as for girls.