Magazine Revenue

Magazine Revenue

• income
• Profit
• Money

Magazines receive revenue from:

• Circulation (cover prices - £5.25 FOR MOJO IN 2017)
• Advertising (in mOJO mostly live or recorded music with some fashion advertising)
• Mass advertising 
• Cross- promotion for other Bauer brands, such as Empire
• Sponsored content and product placement, for example, "MOJO listens to all its music on Roksan equipment"
• Brands can also set up events to earn money e.g.. MOJO can set up music events, Vogue set up 'Vogue fashion week' etc.....

• Brands NEED to get permission to promote, mention or show other brands products. 

Bauer Media is a German conglomerate. Nowadays, magazine publishing is in the hands of a few international companies, which is an example of Globalisation.

• Eg. Vogue is owned by Advanced Publication which is a US brand. However, they publish GLOBALLY, making them a globalised company.

https://www.mojo4music.com

1)
- One of the adverts in the magazine is for 12 new albums. The title on the page is "hmv RECOMMENDED" and the subheading is "discover the best new releases"                            
The fact that "recommended" has a large typeography and is in bold tells the audience that Mojo truly knows their target audience, enough to confidently "recommend" albums to that target audience. This really sells the magazine to the audience.                                                
This is product placement because it is an advertisement for new albums, which are essentially 'products' regardless of whether they're consumed digitally or not.

-  On the last page of the magazine, there is an example of cross promotion through an advert of 'Planet Rock' magazine. It's cross promotion because Planet Roc magazine is also owned by bauer media. This is effective on behalf of Bauer media because this advertisement is free for their own brands as they own it. The audience then purchases these other magazines which further contributes to the financial stability of the Conglomerate, Bauer Media. 

- Arctic monkey advert. It adheres to the needs of the primary target audience as the Arctic Monkeys is a rock band. 

 - There's an advert for the rock merchandise magazine 'EMP'. This is clearly not targeted to middle aged men, so therefore is most likely aimed at the secondary target audience. It is owned by 'Warner Music'. EMP must have payed Bauer Media to be featured in this MOJO magazine. 

- (Page. 84) Deadpool Empire magazine advert. This is another example of cross promotion since Empire is owned by Bauer Media.


2)
- An example of product placement is at the back of the magazine where there's an advert for mens underwear. It's clear that Mojo is either been sponsored or has been contacted by the 'Smuggling Duds' or 'SD' underwear brand. 
The discount code, specific to Mojo is used so the buyers can obviously, have a discount. However, the main reason is most likely so the underwear brand can keep track of how many people use this mojo discount code, which gives them the specific data as to how effective Mojo's advertising is of their products. 'SD' will then pay Mojo accordingly to how many people use this discount code.


3)
- In this magazine, there are quite a few adverts, however they are spread throughout the magazine and they are all most-likely appealing to the primary or secondry target audiences. For example, some of the adverts for albums will appeal to the target audience because the target audience are lovers of that genre of music. Or, the reader of the magazine may love reading up about upcoming concerts, so may use some of those adverts as a method of researching who's performing where, and when.


4) 
On the Mojo website there are:
- pop up adverts for albums
- Articles all based on music or albums, artists, artist's life, interviews recordings, and many articles based on list of something relating to music (for example, "The 50 weirdest albums ever'.
- There are many articles with 'MOJO' in the title, for example "The 21st MOJO playlist of 2018" and "MOJO presents Emmylou Harris and Margo Price in conversation"
- You can view all the covers of the MOJO magazines, and clicking on them will lead you to a page describing the contents of whichever magazine you clicked. It could tell you a little bit of information about an artist inside the magazine, leaving the audience wanting to read more. It also tells us what else is inside that specific edition of the magazine

5)

6)
- This engages to different audiences because there's a mixture of different language used for the titles of the articles. For example, the "Top 10" articles are most-likely more appropriate for the younger audience since they're present in a fun way. The article titles mentioning older artists or using a generally more formal language seem to be targeted towards the older audience. The website seems to show a mixture of article titles however slightly more "informal" titled articles. The primary target audience for Mojo are middle aged white men, however i think for the website, they wanted to show a little more appeal to the secondary audience (which is younger), because the younger audience is most likely to appal more from digital media content, rather than a physical magazine