Ellie Saipe Music

Music Representations in BM and STY Black Magic Little Mix as stereotypical geeks When Little Mix are dressed as stereotypical geeks, heir outfits are baggy and boring. This is because a stereotypical geek doesn't tend to care about their appearance. Their ages are between 20-25 and the group are mixed races and ethnicities.  Little mix as stereotypical popular girls When Little Mix is shown as stereotypical popular girls in the music video, their hair and makeup is full glam, their outfits are tight, revealing and brightly coloured and they walk down the school corridor as if it's a catwalk, as their posture and walk shows their confidence and their long legs are being shown off.  Male Geek character Popular blonde female  Popular attractive male This character is represented as a male, asian, popular and attractive guy everyone wants to be with. The girls are fighting over him throughout the music video and he is surrounded by a group of people at...

Pop Conventions updated mv presentation Technical conventions:  Band shots, whole band shots, and performance clips Shadows, mise-en-scene reflects atmosphere, equal division of shots upon band     EG.geeky outfits at the beginning of Black Magic reflect the setting (school) Bright Lighting                                                                                                                           EG. The Vamps's bright sun (it's so it shows them in the spotlight, superior, they are the dominant. High angle/low angle                                       ...

Representation In Music Videos Any representation is a mixture of: 1. The thing itself. 2. The opinions of the people constructing the representation.   Does the writer/ photographer/ presenter like the person or not? 3. The reaction of the individual to the representation. Your personal reaction.... 4. The context of the society in which the representation is taking place. The place you live in and their social ideas. Niki Minaj, bruno mars, justin bieber, taylor swift representation. eg..... Niki Minaj is shown wearing tight clothing, revealing bold outfits that exentuate her body  .. etc..                                                                                                   ...

Intertextuality   Intertextuality is when one media text references another eg.  Gentlemen Prefer Blondes – Film - (1953) Madonna Material Girl (1985) Robert Palmer Addicted To Love (1986) Shania Twain Man I Feel Like A Woman ( 1999) Iggy Azelea – Fancy (2014) Clueless (film) (1995)

Music Set Texts The Vamps- Somebody To You ft. Demi Lovato  Little Mix- Black Magic This video conforms to The Male Gaze theory when the girls reveal their bodies and dress up fighting over the guy. It also adheres to Goodwin's Theory from the voyeuristic treatment of the girl's bodies in the video.                                    There is also a link between lyrics and visuals when they say "take a sip of your secret potion" indicating some sort of fantasy like theme, meanwhile the video displays them doing witch like magic around a spell book. This also adheres to Goodwin's Theory. Near the end of the music video, they also start dancing and lip syncing. This video also conforms to the Uses And Gratifications Theory because the group's nerdy characters at the beginning could be something for the younger female viewers to identify with. The narrative of this video sh...

Male Gaze Theory Written by Laura Mulvey   ALL Media products (film, TV, magazine, video games) are made for heterosexual males. Women's costumes are often tighter, shorter and more revealing.  The Uses And Gratifications Theory Written by Bulmer and Katz Information- To learn about the world we live in Personal Identity- To IDENTIFY with a star Personal Relationships- With each other: using the media as a talking point to build friendships     EG. "Did you see east enders last night?"                                                                                       -With the media: building a 'relationship' with a celebrity. E.g. Kim Kardashian watching her show, follow her on twitter, buying her branded products. Ente...